You think you have a business idea that is irresistible, a product that customers will buy yes or yes. Have you tested it among your potential customers?
We tell you how to do it and how to extract the necessary information to know if your idea will succeed.
Do you want to see how our entrepreneurs solved this situation? Did they survey potential clients? How did the first product validations? As always, real cases, with real experiences in our videos.
A good wine needs to mature over time to improve, the same happens with business ideas, only with time and effort mature and become a potential source of benefits.
When you start to undertake you should optimize the time and not invest all your hours in developing a business idea about a product or service, which you do not know if you are interested in buying from a client.
All products and services that are on the market and sold are because:
- They solve a problem.
- They give solution to a need.
- They satisfy a passion.
Therefore, the first thing you have to do is fall in love with the problem. Think about what other companies have done: eBay made it easier to buy and sell online, Google facilitated online information searches. What can you do that improves what already exists or that is totally new?
Specify the problem that solves your idea
To specify the problem your customers will be the cornerstone in which to support the entire structure of your business idea. Follow the following steps to define it:
1. Ask yourself questions
You’ll have to start asking yourself questions like the following:
- What problems do your potential customers have?
- How do they act in response to these problems?
- What is the origin of the problems?
Analyze the answers and draw conclusions. It is likely that at the time you check with customers the solutions you have found change your conclusions.
2. Analyze what kind of problem you are trying to solve
In general, there are the following types of problems that you can solve with a business:
- Hidden problem Your potential customers have a problem, but they are not aware of it.
- “Passive” problem. Customers have a problem, but they are not worried about the solution.
- Problem “active” They have a problem and have searched for a solution without success.
- Urgent problem The client has an urgent problem and looks for a quick solution because the one he has does not help him.
3. Fall in love with the problem and not with the solution
As an entrepreneur you will tend to focus on developing and getting to know your product thoroughly and you can spend hours talking about how wonderful it is, but you forget that you must fall in love with the problem and, therefore, get to know the customer who has it. Do not make the mistake of focusing on the solution.
Define the solution that your idea contributes
Surely you’ve heard about Airbnb. It is a company that connects home owners who need extra income (problem) and tourists seeking temporary accommodation and do not want to go to a hotel (problem). Airbnb gives the solution: connects owners and tourists.
All benefit: Airbnb charges for its service, the owner charges for the rent and the tourist pays what he considers appropriate and stays in the house he wants.
That is the basis of any business: an idea that provides a solution to a problem that people have.
How can I define the solution that my idea brings?
Forget about sitting for hours at the computer thinking and start playing. Your tools will be: colored markers, post it (fundamental) and a blackboard or a large paper. Write everything you can think of, make games, relate concepts and do not leave anything in the ink.
Go outside to ask
The game of finding the solutions that your product provides is effective, but it is useless if you do not ask the people who will use the product. For this you can do the following:
- Offer free trials Make a viable minimum product of what you want to sell. The idea is not to spend a lot of money and offer it to your potential clients.
- Do personal interviews and take the pulse of the market. Make a short and simple questionnaire with key questions such as: would you buy this product or service ?, what would you change ?, what price would you pay? It is advisable to do about 100 interviews with potential interested parties to obtain a good sample.
- Create an online survey In addition to all the above, you can create a small online survey on social networks or by email, to know the opinion of the people. Remember: short, simple and very concise questions, 5 or 6 questions will suffice.